We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Where we need to comply with a legal obligation.

Please see the Glossary below to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

Identity

Contact

Performance of a contract with you

To process and deliver your order including:

Manage payments, fees and charges

Collect and recover money owed to us

Identity

Contact

Financial

Transaction

Marketing and Communications

Performance of a contract with you

Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

Notifying you about changes to our terms or privacy policy

Asking you to leave a review or take a survey

Identity

Contact

Profile

Marketing and Communications

Performance of a contract with you

Necessary to comply with a legal obligation

Necessary for our legitimate interests (to keep our records updated and to study how customers use our products)

To enable you to partake in a prize draw, competition or complete a survey

Identity

Contact

Profile

Usage

Marketing and Communications

Performance of a contract with you

Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and our Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

Identity

Contact

Technical

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

Necessary to comply with a legal obligation

To deliver relevant Website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

Identity

Contact

Profile

Usage

Marketing and Communications

Technical

Necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our Website, products/services, marketing, customer relationships and experiences

Technical

Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods that may be of interest to you

Identity

Contact

Technical

Usage

Profile

Marketing and Communications

Necessary for our legitimate interests (to develop our products and grow our business)

To send SMS marketing 

Identity

Contact 

Necessary for our legitimate interests (to develop our products and grow our business)

To collect authenticated reviews

Identity

Contact

Necessary for our legitimate interests (to develop our products and grow our business)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by logging into  our Website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message (within SMS and/or emails) sent to you.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product purchase, warranty registration, product experience or other transactions.

Cookies

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.

Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. [We may also share this information with third parties for this purpose.]

Unclassified cookies. Unclassified cookies are cookies that we are in the process of classifying. 

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Title

Cookie Name

Cookie Name / Key

Purpose

Expiration

Cookie Title: Strictly necessary/session cookies. 

Cookie Name(s): 

cart_currency

These cookies are essential for our Website to operate.

This cookie is used to recognize the user’s country of origin and populate the correct transaction currency.

14 days

_orig_referrer

This cookie is generally provided by Shopify and is used in connection with a shopping part.

14 days

_abck

This cookie is used to analyse traffic to determine if it is automated traffic generated by IT systems or a human user.

1 year

secure_customer_sig

This cookie is generally provided by Shopify and is used in connection with a customer login.

1 year

Cookie Title: Analytical or performance cookies

Cookie Name(s):

_gid

These cookies enable us to estimate our audience size and usage pattern. They are generally operated by Google Analytics.  This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.

1 day

_ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

2 years

_gat

This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites.

1 minute

ak_bmsc

Used by Akamai to optimize site performance and security

2 hours

_shopify_sa_p

This cookie is associated with Shopify's analytics suite concerning marketing and referrals.

30 minutes

_landing_page

This cookie is used to track, report, and analyse on landing pages.

14 days

_y

This cookie is associated with Shopify's analytics suite.

1 year

_shopify_sa_t

This cookie is associated with Shopify's analytics suite concerning marketing and referrals.

30 minutes

_s

This cookie is associated with Shopify's analytics suite.

30 minutes

_shopify_y

This cookie is associated with Shopify's analytics suite.

1 year

_shopify_s

This cookie is associated with Shopify's analytics suite.

30 minutes

__kla_id

Tracks when someone clicks through a Klaviyo email to your website

2 years

Cookie Title: Functionality cookies

Cookie Name(s):

localization

These cookies are set on pages with the Flickr widget.

These cookies enable us to: 

recognise your preferences when you re-visit our Website and personalise the Website browsing experience e.g. remembering your language/region preferences and greeting you by name; and

speed up your searches

1 year

bm_sz

A functionality Cookie placed by Mailchimp to manage and control list

4 hours

Cookie Name: Targeting cookies Unclassified

Cookie Name(s): 

_sp_id.79db

These cookies enable us to make any advertising on our Website personalised and targeted to you.  Unclassified.

2 years

fsb_message_one_411912

16 seconds

AMP_9bdc728a74

1 year

pixel

1 year

smbimpr115013

12 hours

fsb_total_price_411912

Session

keep_alive

30 minutes

Affc

1 month

_sp_ses.79db

30 minutes

fsb_previous_pathname

Session

discount_code

Session

shopify_pay_redirect

1 hour

smsbump_form_pages_session115013

Session

Third parties and cookies

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Where we need to comply with a legal obligation.

Please see the Glossary below to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

Identity

Contact

Performance of a contract with you

To process and deliver your order including:

Manage payments, fees and charges

Collect and recover money owed to us

Identity

Contact

Financial

Transaction

Marketing and Communications

Performance of a contract with you

Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

Notifying you about changes to our terms or privacy policy

Asking you to leave a review or take a survey

Identity

Contact

Profile

Marketing and Communications

Performance of a contract with you

Necessary to comply with a legal obligation

Necessary for our legitimate interests (to keep our records updated and to study how customers use our products)

To enable you to partake in a prize draw, competition or complete a survey

Identity

Contact

Profile

Usage

Marketing and Communications

Performance of a contract with you

Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and our Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

Identity

Contact

Technical

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

Necessary to comply with a legal obligation

To deliver relevant Website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

Identity

Contact

Profile

Usage

Marketing and Communications

Technical

Necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our Website, products/services, marketing, customer relationships and experiences

Technical

Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods that may be of interest to you

Identity

Contact

Technical

Usage

Profile

Marketing and Communications

Necessary for our legitimate interests (to develop our products and grow our business)

To send SMS marketing 

Identity

Contact 

Necessary for our legitimate interests (to develop our products and grow our business)

To collect authenticated reviews

Identity

Contact

Necessary for our legitimate interests (to develop our products and grow our business)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by logging into  our Website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message (within SMS and/or emails) sent to you.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product purchase, warranty registration, product experience or other transactions.

Cookies

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.

Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. [We may also share this information with third parties for this purpose.]

Unclassified cookies. Unclassified cookies are cookies that we are in the process of classifying. 

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Title

Cookie Name

Cookie Name / Key

Purpose

Expiration

Cookie Title: Strictly necessary/session cookies. 

Cookie Name(s): 

cart_currency

These cookies are essential for our Website to operate.

This cookie is used to recognize the user’s country of origin and populate the correct transaction currency.

14 days

_orig_referrer

This cookie is generally provided by Shopify and is used in connection with a shopping part.

14 days

_abck

This cookie is used to analyse traffic to determine if it is automated traffic generated by IT systems or a human user.

1 year

secure_customer_sig

This cookie is generally provided by Shopify and is used in connection with a customer login.

1 year

Cookie Title: Analytical or performance cookies

Cookie Name(s):

_gid

These cookies enable us to estimate our audience size and usage pattern. They are generally operated by Google Analytics.  This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.

1 day

_ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

2 years

_gat

This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites.

1 minute

ak_bmsc

Used by Akamai to optimize site performance and security

2 hours

_shopify_sa_p

This cookie is associated with Shopify's analytics suite concerning marketing and referrals.

30 minutes

_landing_page

This cookie is used to track, report, and analyse on landing pages.

14 days

_y

This cookie is associated with Shopify's analytics suite.

1 year

_shopify_sa_t

This cookie is associated with Shopify's analytics suite concerning marketing and referrals.

30 minutes

_s

This cookie is associated with Shopify's analytics suite.

30 minutes

_shopify_y

This cookie is associated with Shopify's analytics suite.

1 year

_shopify_s

This cookie is associated with Shopify's analytics suite.

30 minutes

__kla_id

Tracks when someone clicks through a Klaviyo email to your website

2 years

Cookie Title: Functionality cookies

Cookie Name(s):

localization

These cookies are set on pages with the Flickr widget.

These cookies enable us to: 

recognise your preferences when you re-visit our Website and personalise the Website browsing experience e.g. remembering your language/region preferences and greeting you by name; and

speed up your searches

1 year

bm_sz

A functionality Cookie placed by Mailchimp to manage and control list

4 hours

Cookie Name: Targeting cookies Unclassified

Cookie Name(s): 

_sp_id.79db

These cookies enable us to make any advertising on our Website personalised and targeted to you.  Unclassified.

2 years

fsb_message_one_411912

16 seconds

AMP_9bdc728a74

1 year

pixel

1 year

smbimpr115013

12 hours

fsb_total_price_411912

Session

keep_alive

30 minutes

Affc

1 month

_sp_ses.79db

30 minutes

fsb_previous_pathname

Session

discount_code

Session

shopify_pay_redirect

1 hour

smsbump_form_pages_session115013

Session

Third parties and cookies

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as
follows:

- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website.

- Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

- Usage Data includes information about how you use our Website, products and services.

- Marketing and Communications Data includes your preferences in
receiving marketing from us and our third parties and your communication
preferences.

We also collect, use and share Aggredated data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but
is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a
specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods). In this case, we may have to cancel a product you have ordered with us but we will notify you if this is the case at the time.

We use different methods to collect data from and about you including through:

- Direct Interactions You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email, social media or otherwise. {This includes personal data you provide when you:}

- purchase our products;

- apply to be one of our in-house make-up artists;

- create an account on our Website;

-subscribe to our marketing emails;

-enter a competition, promotion or survey; or

-give us feedback or contact us (using any direct messaging function or “contact us” form or otherwise); or

- sign up to receive our SMS marketing; or

- provide review via Yoptpo

- Automated technologies or interactions. As you interact with our Website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy below for further details.

- Third parties or publicly available sources.  We will receive personal data about you from various third parties as set out below:

- Technical Data from the following parties:

-analytics providers such as Google based outside the UK

- marketing platform, SMS Bump (for SMS marketing);

- Mail Chimp, for email marketing;

-Yotpo, for the collection of authenticated reviews; and

- Contact, Financial and Transaction Data from services providers i.e. technical, payment and delivery services providers, such as Shopify and PayPal based inside the UK

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

- Where we need to perform the contract we are about to enter into or have entered into with you.

- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

- Where we need to comply with a legal obligation

Please see the Glossary below to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below:

We may share your personal data with the parties set out below for the purposes set out in the “Purposes for which we will use your personal data” table above.

- Internal Third Parties as set out in the Glossary.

- External Third Parties as set out in the Glossary.

- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process
your personal data for specified purposes and in accordance with our
instructions.

We share your personal data within the Wormser Group. This will involve transferring your data outside the UK.

Some of our external third parties, such as Google Analytics and Proactive Tech Group, are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.

- Where we use service providers who process personal data outside the UK, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long will you use my personal data
for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain
your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure
of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances you can ask us to delete your data: see your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see more about these rights below.

You have the right to:

Request access to your personal data (commonly known as
a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about
you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for
us continuing to process it. You also have the right to ask us to delete or
remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information
unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are
relying on a legitimate interest (or those of a third party) and there is
something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and
freedoms. You also have the right to object where we are processing your
personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which
override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

- If you want us to establish the data’s accuracy

- Where our use of the data is unlawful but you do not want us to erase it

- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims

- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it

Request the transfer of your personal data to you or to a
third party. We will provide to you, or a third party you have chosen, your
personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to
process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your
consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us at privacyanddata@muastore.co.uk.

No fee usually required You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

THIRD PARTIES

Internal Third Parties

Other companies in the Wormser Group acting as joint controllers or processors and who are based in the USA.

External Third Parties

Service providers such as:

Proactive Tech Group of 14 Plaza Road, Lower Level, Greenvale, NY 11548, acting as processors based in the United States who provide IT services;

OrderWise of Newton Court, Saxilby Enterprise Park, Skellingthorpe Road, Saxilby, Lincoln, LN1 2LR, acting as processors based in the UK who provide ERP technology services;

HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.